SunFrog Launches Spirit Store, Donating 50% of Every Sale to Schools

A New Era of School Fundraising
Traditional school fundraising often comes with a host of logistical headaches. From organizing bake sales and car washes to managing paper order forms and distributing boxes of inventory, booster clubs and PTA parents put in countless hours of manual labor. SunFrog is changing the game with the launch of its new Spirit Store platform, offering an unprecedented 50% donation on every single sale directly back to the participating school.
By shifting the traditional fundraising model to a seamless, digital-first experience, schools can now generate consistent, year-round funding without the burden of upfront costs or leftover inventory.
How the 50% Donation Model Empowers Communities
Every dollar raised through school spirit wear plays a critical role in enriching the student experience. Whether it is funding new safety gear for the football team, purchasing instruments for the band, or lowering the cost of field trips, these funds directly impact local communities. SunFrog's generous 50% donation split ensures that the energy fans put into supporting their teams translates directly into tangible financial support for classrooms and athletic departments.
1. Zero Upfront Costs or Inventory Risk
Historically, schools had to guess sizes and pre-order large quantities of apparel, often leading to wasted budget on unsold merchandise. With the Spirit Store platform, everything is printed on demand. Schools never have to pay a setup fee or carry inventory, meaning 100% of the fundraising effort is risk-free.
2. Continuous, Year-Round Funding
Unlike a weekend car wash or a one-time catalog drive, an online spirit store operates 24/7. This allows schools to capture community enthusiasm during major milestones throughout the year, such as homecoming, holiday shopping seasons, playoff runs, and graduation.
Simple Steps to Boost Your School's Spirit and Funding
To get the most out of your school's online store, booster clubs and athletic directors can use these simple, high-impact strategies:
- Promote during high-energy events: Share your store's link during back-to-school nights, pep rallies, and home games when school pride is at an all-time high.
- Leverage digital networks: Feature the store link in weekly school newsletters, PTA Facebook groups, and athletic department social media pages.
- Align with seasonal shifts: Remind families to gear up with warm layers ahead of chilly autumn football games or outdoor spring track meets.
Building a vibrant school culture goes hand-in-hand with supporting the programs that keep students active, engaged, and proud. By streamlining the fundraising process, boosters and educators can spend less time managing logistics and more time celebrating student achievements.
Ready to support your local team? Find your school's spirit store and start making a difference with every purchase.
Find your school’s spirit store
Browse official team merch, or launch a store and send funds back to your school.